Assignment 1: Positioning Statement and Motto

 In this assignment, you will create a Positioning Statement and Motto for one (1) of the following brands: Alfa Romeo, Google, or Amazon.com. Select only one (1) brand. Use the information listed, as well as your own research, to assess the brand by completing the template located in the Blackboard online course. At the end of the template, be sure to develop what you believe would be a new or better positioning statement and motto for the brand. Submit the completed template using the assignment submission link above. Template is attached.      The specific course learning outcomes associated with this assignment are:Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using .

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