Based in Norwegian Air, briefly examine how the it limits the competition it faces from its rivals.

Based in Norwegian Air, prepare a portfolio addressing each of the following task.

1. Provide an introduction to the organisation selected which explains the nature of the product / service provided and the company’s place within the Tourism industry.

2. Identify key factors which influence demand for the organisation product / service
Price of the good service.
Disposable income.
Prices of related goods and services – substitute & complements.
Fashion / Taste.
Perceptions of Quality

3. Briefly examine how the organisation limits the competition it faces from its rivals.

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