Choose a fashion brand of your choice and discuss how the brand might develop a competitive development strategy to engage with the needs of the consumer tribe that LS N Global have named as “Abs”
• Choose a fashion brand. (Please note take care having read the article to choose a brand whose values are potentially in alignment with those of the consumer tribe known as “Abs”.)
• Discuss and propose what your brand could strategically do to engage the consumer tribe known as “Abs”. (Please take into consideration the brands identity.)
• Identify and assess what three key actions your brand, as a business, would need to take to implement and make the most of this increasingly important market
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