Instruction & Requirements:
Write a 10-page paper showing a comprehensive analysis of Marriott Corporations chosen marketing perspective as well as a comparison with other perspectives. The paper should address how each element is functioning through the lens of the chosen marketing perspective as well as how effectiveness is defined within this perspective. The final section of the paper will address how self could/should improve the areas of weakness to maximize effectiveness.
Resources should include Essentials of Marketing 13 Edition in addition to 4 other resources
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