Using the Ashford University Library, find a scholarly business research article that uses qualitative data collection and analysis methods. Read the article all the way through before you post. Use this week\’s lecture to aid your analysis. In your post, provide: Observe some people doing something for about 15 minutes. You could do it almost anywhere: in a store, at work, or even at home if you live with other people! Before you begin, think about a question you want to answer, such as “Where do customers go after they enter this store?” or “How do people act when they are in their offices?”
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