Instruction & Requirements:
This is for the literature review. So please following the requirement.
You need to find the 8 articles which is new published date between (2008- 201) from the journal of marketing and the journal of retailing.
1) What is already known or understood about this subject? Impact of emotion on consumer decision making process (Engel Miniard consumer decision) and the study of shopping mall and the traditional retailing places in Ankara please find the information on these topic? the subject is not relating to the product or brand.how emotion impact on consumer behaviour and why do consumer prefer shopping mall and the traditional retailing areas.
2) Compare and contrast different actors views on issue.
3) Has anyone else done anything similiar?
4) Highlight exemplary studies show your study relates to previous study?
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