Research ONE of the following four companies:
1. Apple 2. Google 3. Coca Cola 4. American Airlines
1. Create a case study summary of the company you have chosen including a general overview of the company and its external environment, a list of its current strategies and objectives, and a financial analysis of the company using ratio analysis. 2. If the company continues with its present strategies and objectives, where will it be in five years? 3. If you were the CEO of the company, what strategies would you recommend and why? 4. Describe the competitive strategies used by the company’s main competitors. Which of these strategies are the most effective? How can your company combat these strategies? Support your answers.
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