Marketing Plan Structure:
◦ Executive summary
◦ Situation analysis (Internal environment, external environment, TOWS analysis)
◦ Objectives (promotional service, retail, research objectives)
◦ Target audience – segments, targeting & positioning
◦ Select social media zones and vehicles (social relationship zone strategies, social publishing zone strategies, social entertainment zone strategies, social commerce zone strategies)
◦ Experience strategy encompassing selected zones (describing social media activities to be implemented)
◦ Manage and measure
Your writing should include references within your text with a full list of references at the end of your document using the Harvard referencing format – CULT referencing guide.
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