For this assignment we are required to visit a restaurant and write a critical review on its performance based on its service concept (promise to customers) which can be found on the restaurants website, fliers, and other promotional material. Please find attached the assignment brief which gives some more details on the requirements of the report, along with an outline that I have made regarding the organization of the paper.
The restaurant I have chosen is Burger and Lobster in Bond Street, London. http://www.burgerandlobster.com/home/
Please make sure you properly research their service concept. Other than referencing promotional material of the restaurant to find out its service concept, we are required to include 6 ACADEMIC JOURNAL REFERENCES (mainly used in the section of servicescape), when we describe our visit and review the restaurant. I just need a well written generic review of the restaurant based on the theory, and I will later visit the restaurant and edit the paper as required.
Lastly, please pay attention to the assignment marking criteria and let me know if you have any questions.
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