Question 1What is meant by a sales promotion trap or spiral? Evaluate the promotional war that has developed in the fast-food industry as of various competitors promote their $.99 or dollar menus. What are the options for companies in deciding whether to participate in the promotional war? Be complete in your answer and use specific examples. Question 2Research studies have indicated that cause marketing can actually lead to increased intention to purchase a brand. Explain why this is the case and provide examples that you feel may be pertinent. Give at least three examples of cause marketing.
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