Write a 1450-1600-word paper in which you discuss THREE marketing communication options in advertising, personal selling, public relations, and promotion that you believe can be effectively used to promote the product COCA_COLA.
Include the following:
- Evaluate the strengths and weaknesses of each communication tool.
- Justify your choices based on the target market, the competition, and your desired positioning
They CAN’T BE -social media or sales promotion
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