I’ve attached the guidelines our professor has sent us. I have chosen the topic. I’d like you to write an illustrative case study on Ryanair and Michael O’Leary.
I want the case study to be interesting. Write about the company’s culture and strange strategies and the strategies he has when it comes to pricing, cutting costs, leadership, charging passengers, the way the company has competed and is competing with other airlines, and their weird marketing and advertisements, and the future of this leading low fare airline.
I’ve also attached two other documents our professor sent us as examples of other case studies.
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